BRAND STORY
Originated from Love, starting from a riding dream.
COMPLEMENTED
when the founder-Mr. Wei Jianjun was young, he liked riding very much.XF250 is his first motorcycle with more than 40 years, but it is in a good maintenance status. Chairman Wei sometimes rode it on blocked road inthe factory which seems old friends met again. Cordial feeling is the strongevidence of his passion and dream to motorcycle is never fading
To offer more options for motorcycle enthusiasts and to help make their riding dreams a reality.
BRAND STORY
when the founder-Mr. Wei Jianjun was young, he enjoyd riding very much.XF250 is his first motorcycle with more than 40 years, but it is still in a good maintenance status. Chairman Wei sometimes ride it on blocked road inside the facility which seems old friends met again
ORIGINATED FROM LOVE, STARTING FROM A RIDING DREAM
Mr. Wei is the founder of SOUO and a big fan of motorcycles. He said the original intention of creating this brand was to provide more choices for motorcycle friends and to realize their riding dreams.
SOUO PHILOSOPHY
SOUO Tech Co., Ltd. is a subsidiary corporation of the GWM group which is mainly engaged in motorcycle-SOUO R&D, production, sales, and services. It is the first two-wheel motorcycle business section within GWM. The core of SOUO is technology innovation and outstanding design, trying to creating extreme driving pleasure with a safety-prioritized experience.
MISSION AND VISION
Innovative technology for extreme product experience
Contribution to the riding pleasure of customers
COMPANY CORE VALUES
Enthusiasm, professionalism,
sincerity, and openness
BRAND INITIATIVE
Riding a motorcycle is an enjoyable
experience
THE FOUR LETTERS OF SOUO HIGHLIGHT THE BRAND'S POSITIONING, INITIATIVES, ECOLOGY, AND SPIRIT
- The first letter "S" stands for **Splendid**. This represents the brand's positioning as a creator of luxury products.
- The second letter "O" symbolizes **Outing**, embodying the brand’s initiative to pursue freedom and reach the destination of the heart.
- The third letter "U" represents **Union**, reflecting the brand's ecological goal of building a joint innovation union.
- The fourth letter "O" signifies **Optimistic**, representing the brand's spirit of facing challenges with a positive attitude